Winson Secures One More Research Grant

Recently Winson Peng was awarded an Academic Research Fund (AcRF) Tier 1 Grant at Nanyang Technological University, Singapore. The grant is in the amount of SGD72,000 (equivalent to HKD450,000), which will be used to support a 3-year research project entitled “Unravelling the Diffusion Dynamics of Viral Marketing Messages: Roles of Structural Positions, Messages Characteristics, and Topic Publics”. In 2013, Winson received a research grant from Microsoft in the amount of SGD25,000 to carry on a project on social happiness on Twitter.

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