Paper on user analytics method goes online

The article, entitled “Applying user analytics to uses and effects of social media in China”, has been published in the special issue of Asian Journal of Communication on applying computational methods to communication research in Asia- Pacific, by Jonathan Zhu, Yixin Zhou, Lu Guan, Lei Hou, Anqi Shen and Heng Lu. In the article, they introduced what is user analytics method and illustrate how to do user analytics research. Finally, they presented an application study of Chinese bloggers to demonstrate how to employ user analytics methods to study the production, consumption, and effects of user-generated content.

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